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Neiman Group Announces Significant Expansion of Interactive
Agency recruits two top talents from country's largest digital marketing agency to lead interactive
HARRISBURG, PA (July 12, 2007) - Neiman Group today announced a significant expansion of its interactive capabilities with the hires of industry veterans Dan Hughes and Chris Reif to lead the agency's interactive work. Both come to the company with over 10 years experience in interactive, having most recently worked in the Philadelphia office of Avenue A | Razorfish, the country's largest digital marketing agency. There they worked with clients such as AstraZeneca, Sanofi Aventis, Wyeth Pharmaceuticals, Trend Micro and Siemens Medical Solutions.
Prior to Avenue A, Hughes worked at the Brownstein Group, Digitas Health, and owned and operated Webintosh.com, a high profile online publication covering Apple and the Macintosh industry. Hughes will bring his extensive client service and project management experience to Neiman Group as Director of Interactive. He will report to Don Transeth, Senior Vice President.
Reif's 10 years of experience includes work for clients such as ABC, Microsoft, Callaway Golf, ESPN, Volkswagen, and Ann Taylor. In his new role as Interactive Creative Director, Reif will infuse his passion for smart, strategic creative as well as industry insights to Neiman's current client roster. He will report to Jeff Odiorne, Executive Creative Director.
"We believe in Neiman Group's commitment to integrating strong interactive strategies within their client brands and campaigns," said Hughes. "Over its 25 year history, Neiman Group has built an extremely strong foundation in advertising and public relations and we expect enhanced interactive services to round out the agency's capabilities and help provide tightly integrated marketing strategies for our clients."
"Neiman Group has created a dynamic culture that aligns perfectly with what Dan and I were looking for in the next steps in our careers," added Reif. "We're excited about the passion, enthusiasm and creativity that Neiman brings to each and every client engagement."
"For us, hiring Chris and Dan falls under the 'cookie on the plate' theory - when it comes around to you, if you don't take it, someone else will," said Executive Creative Director Jeff Odiorne. "They are hyper-talented individuals with entrepreneurial genes. Exactly what we look for at Neiman Group. Now we have the best the interactive world has to offer and a firm foundation for a full-service Philadelphia office."
"Chris and Dan could have gone anywhere. We are honored they chose to bring their energy and ideas to Neiman Group" said agency President Tim Reeves.
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.