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World's Leading Maker of Wedding Gowns Selects Neiman Group to Promote New Store Opening in Orlando
HARRISBURG, PA (June 28, 2007) - Alfred Angelo, the world's leading maker of wedding gowns and bridesmaid dresses, has chosen Neiman Group to develop a public relations campaign to support the grand opening of the company's new store in the Orlando, Florida, market. The store is scheduled to open in early fall in Altamonte Springs.
"We are thrilled to work with Alfred Angelo, a brand that is well-known for its long history of outstanding style and service," said Kim Lehman, Neiman Group's vice president of public relations. "It's an ideal marriage! We look forward to creating a buzz among brides-to-be in Orlando...and beyond."
Founded in the 1930's by Alfred Angelo Piccione and his wife, Edythe Piccione, the company is now run by their son and daughter, Vincent and Michele Piccione, who continue Alfred Angelo's tradition of providing beautiful, high-quality bridal and formal wear at affordable prices. In addition to manufacturing dresses, the company operates Alfred Angelo Bridal Company Stores located in Florida, Texas, Pennsylvania, Maryland and Ohio. Each store carries a wide selection of Alfred Angelo wedding dresses, bridesmaid dresses, prom and special occasion styles in a variety of sizes to flatter every figure.
"We're excited to have Neiman Group on our Altamonte Springs grand opening team," said Denise Wash, vice president of marketing for Alfred Angelo. "We've been impressed by the agency's creative thinking and innovative ideas and are confident that Neiman Group will be instrumental in helping us create a presence in the Orlando market."
About Neiman Group
Neiman Group creates powerful brand experiences that move people in distinctive ways and unexpected places. With offices in Philadelphia and Harrisburg, Neiman Group builds and revitalizes brands through digital, PR and advertising services with national and regional partners that include Capital BlueCross, Exelon Corp., Hershey Trust, PA Dept. of Health Anti-Tobacco Program, PA Wine and Spirits Stores, Trex Company, Troegs Brewing Company and Villanova University.